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Get help with access Institutional accessĪccess to restricted content on Oxford Academic is often provided through institutional subscriptions and purchases. The portrayal of Hindenburg as an image-oblivious public figure thus has to be revised. The article also highlights Hindenburg's considerable involvement in promoting, managing and censoring his own myth from the top down. This points to common symbolic ground beyond traditional political fault-lines in the interwar period. Hindenburg's omnipresence in the modern mass media of film, radio and the illustrated press, and in a new advertising market, broadened his appeal considerably and led his myth to escape the strict political dividing lines characteristic of Weimar Germany. Equally, consumers’ purchase decisions were animated by the use of his iconic image in commercial advertising. Crucially, it was as much a cultural as it was a political phenomenon and did not just occupy those engaged in German politics, but penetrated much broader sections of society in its myriad forms: there was a massive readership of Hindenburg books and special Hindenburg issues of the illustrated press, and also a receptive audience for Hindenburg films and the President's frequent speeches on the radio. This article argues that the Hindenburg myth was an exceptionally potent-and historiographically underappreciated-political narrative between 19.